2010 June | Best Social Media Manager

Great Tools To Automate Your Social Media Marketing

Managing a social media marketing campaign across multiple platforms can be a monumental task. Posting status updates, maintaining the messages in the profile, and building your audience all take up precious time.

In this short article, I’m going to reveal to you some incredible tools to help you automate a big portion of your social media marketing.

Ping.fm

This tool is simply amazing. Ping.fm is an aggregation site that has 40 networks including Twitter, Facebook, and Linked In.

All you have to do is set up an account at Ping.fm and enter your account information for each social media profile you want to update.

There is a simple message box on your dashboard where you can enter your message and hit the Ping It button. This will instantly send out the content to all the profiles you have entered.

Shorten2Ping

This is an excellent plugin for a wordpress blog. It allows you to link your blog content to several sources, including Ping.fm.

All you have to do is enter your content into your blog and post it like you normally would and the plugin creates a snippet of your content with a short url linking back to your blog post.

It then distributes the content instantly to all your profiles!

SocialOomph

SocialOomph.com is a software program specifically for Twitter. The most important automation features that it has are tweet scheduling and DM inbox deletion.

With tweet scheduling you can go in once and create a whole bunch of tweets, then set them to distribute over a period of time so you don’t have to continuously be creating tweets.

When you start building a following on Twitter, you will get a ton of direct messages (DM). It is very time consuming to manually remove them, which is why the DM deletion feature of SocialOomph is really nice.

Audience building

As far as building your audience is concerned, there are several software programs that can automate the process for you on Twitter that are pretty good.

However, I have yet to find any that work for other networks like Facebook and Linked In. Building your audience is the most crucial part of social media marketing so I prefer to have a human doing this anyway.

A software program simply cannot interact with people and be selective in choosing prospects that fit the businesses’ target client profile.

While these tools will certainly make your new media marketing life easier if you utilize them properly, there is still a learning curve involved with them, as well as the time involved in using them.

Your time is valuable and should be spent making sales…not setting up profiles and posting status updates. Having a social media marketing manager to utilize these tools on your behalf is an invaluable asset.

3 Huge Benefits From Employing A Social Media Service

Can you imagine for a minute, what it would be like to have leads and sales pouring into your business on complete autopilot? Would you like to know how you can easily accomplish that with basically zero work on your part?

If you’re anything like I am, I know you do! Having launched and grown five separate, successful businesses both online and offline in the last 7 years, I know that the “holy grail” for a business owner is automatic leads and sales.

I started my quest for this promised land of business almost 5 years ago already, spending countless hours and dollars testing every known advertising method – direct mail, joint ventures, and of course all forms online.

And I have a secret that I just have to let you in on.

I discovered that a surefire way to explode online leads and sales lies in marketing through social media platforms. Quite simply put this form of marketing is the wave of the future. Any business that wants to grow and succeed must engage their prospects and customers through these mediums. There is countless data that supports it.

The problem is that learning how to properly use and market through new media is time consuming and difficult. You can easily solve this issue by using a social media service (SMS).

A social media service is a company that is experienced in successfully marketing via sites like Twitter, Facebook, You Tube, etc. and can essentially take over as your online marketing division.

Here are three important benefits you receive from using one of these services:

1) Savings: The most important aspect of the savings benefit is in your time. You can spend hours just setting up profiles at the various websites alone.

Then once they are set up, you are looking at tons of additional precious time spent on maintaining the account, growing your audience and creating content to engage your audience.

Your SMS will take over all of these functions on your behalf so you can spend your time on more important aspects of your business.

Another saving aspect can be found in monetary terms. A business can spend a lot of money developing marketing campaigns online that produce no results. The main reason this happens is because the business doesn’t know which sites their prospects use.

A social media service can help you avoid this by analyzing your target client profile and developing a marketing plan that goes to where these people hang out online.

2) Experience: Social media marketing is a relatively new way of generating leads and sales for businesses. It’s also a rapidly changing media that requires a lot of attention to stay current.

When employing a SMS, you have a dedicated firm that has already mastered the art of attracting people through social media.

3) Reputation management: With the advent of social media, word of mouth can go viral really quick. It’s vitally important that a business is aware of what is being said regarding it’s products and services – the good and especially the bad.

A SMS will monitor multiple online channels to stay on top of what is being said about your company and report that information back to you.

The good info is invaluable marketing data. Any bad news being reported will allow you to take action to stop it before it becomes too damaging.

What The Heck Is A New Media Manager!?!? And Why Would I Profit From Having One?

Are you a business owner or professional that has been trying to figure out ways to increase your leads and sales using methods other than traditional forms of media?

Have you been introduced to what is known as “new media” marketing on sites like Twitter, Facebook, and blogs?

Do you have the time to learn how to use these platforms and implement the proper strategies to grow your business with
these forms of new media?

You are certainly not alone! Business owners across the globe are pulling their hair out trying to devise strategies to attract and retain clients in our constantly changing economy. Gone are the days of putting a space ad in the phone book or the newspaper and expecting to hit profit goals.

However there are several key problems that a business faces when taking the plunge toward marketing using new media. In this
article, I’m going to show you these issues and how you can avoid them by simply having an experience new media manager (NMM)
on your team.

How do you find where your ideal prospect is?

There are a multitude of new media sites that are being used to attract prospects. But which ones do you use to find the
person who is best suited for your product and/or service? You could literally spend tens of thousands of dollars and countless man hours putting together a marketing plan for a site that simply will never produce leads or sales to your company.

Having a NMM that can work with you to understand who your prospect is and knows exactly where that person hangs out online
is invaluable. Your new media manager should be an experienced business owner themselves with both offline and online marketing experience so that he/she can develop a strategic online marketing plan that best suits your business.

How do you generate leads and sales?

The reason that people refer to this as new media is twofold. The first is obvious – it’s a new media platform. The second is that the traditional principals of direct response marketing don’t work in this environment, meaning an entirely new way of advertising is needed on this platform.

Here’s where most businesses that try to enter this arena without a new media manager fail. They try to take all the elements they would use in a direct mail piece or a space ad and put that into these forums. A good NMM will know exactly how to develop the type of content that generates leads and converts them into sales in this environment.

How do I make time to do all this?

If you are a fortune 500 company, this question doesn’t really apply…but for the small to medium sized business owner or
professional who’s plate is already full, trying to find the time necessary to make this form of marketing work is a daunting
task that deters many of them from trying.

And of course the idea of bringing another person on staff to handle this is not always appealing either. You can avoid all
of these hassles by hiring an outside firm as your new media manager. They can do all the work from setup to maintenance to
content creation all for less than the cost of salary and benefits for an employee.

Great Tools To Automate Your Social Media Marketing

3 Huge Benefits From Employing A Social Media Service

What The Heck Is A New Media Manager!?!? And Why Would I Profit From Having One?

Latest Tweets...