Search engine optimization has been around for a long time now. The reason it got so popular is because the Internet is growing with warp speed, which means the search engines are also advancing. The science of getting ranked with the search engines or SEO to be precise has evolved over the past many years. When something grows to this proportion, there is a lot of false information that appears which you need to know about. Many of the stories associated with SEO appear to be quite real and frightening, but they are nothing more than myths. We will be debunking some of these myths in this article.
A very common yet peculiar SEO myth is that PPC ads will affect the performance of your site in the organic listings. This is completely mistaken. A lot of people believe that they can affect the ranking of their site in the SERPs by running PPC ads. However, you need to remember that the two are completely independent of each other and cannot influence one another. This is why it is a mistake to spend money on PPC based on the assumption that your site will rank better. You should concentrate more on adding quality content to your site and building backlinks to ensure its rank increases. You should use common sense to judge the validity of this myth. Another SEO myth is that you should optimize only one keyword with one page. This idea that every page should only be optimized for one key phrase is something that many internet marketers believe, but it is simply not true. The basic premise behind this belief is that your page will rank better if it’s very focused. The main problem with this whole technique is that when you try to write a page that targets a single phrase, it will not sound natural. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. There is no good reason to devote a whole page to just one keyword when you could be using several related keywords as well. If you really want to optimize your page, use as many of your keywords as you can think of. If your goal is to get targeted visitors, this is the way to do it. Your traffic seldom comes from just one keyword, but usually from several, as you can verify by doing web analytics. If you want to rank well in the search engines, optimize several different keyword phrases.
The belief that your site will get the ban hammer if you buy incoming links from other relevant websites is also a big story and nothing more. The truth is that Google certainly doesn’t want you buying links in order to influence the rank of your site and they wouldn’t consider them as valid links if they knew they had been paid for but they usually don’t know this. And even if they somehow find out that you bought links, they would just discount them. Banning a site for merely advertising its links on other sites would not make sense. You need to remember that the same link building regulations apply when you purchase external links. So, make sure that your links always come from relevant sites, whether you are buying them or building them organically.
Generally speaking, the stories we just talked about are quite common but shouldn’t make SEO difficult for you. You need to ensure that you know the truth when starting to promote a site with the search engines, so that you can focus your efforts in the right areas.
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